Industry News

S3 Powersports Racing King of Hammers!

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It seems like S3 Powersports is building more specialty vehicles than ever–and that's something no one can be mad about! Today, S3 Powersports announced that...

Visions of Victory Ep. 4 from Glamis is now live!

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It's hard to believe that Visions of Victory is on their 4th season! They just dropped episode 4 where the S3 Powersports crew along...
Textron Changing Name Back to Arctic Cat

Textron Off Road Changing Name Back to Arctic Cat

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We are guessing we weren't the only ones surprised when Textron acquired Arctic Cat Inc. back in March of 2017 and then ultimately changed the...

Can-Am Maverick X3 Wins 2019 Dakar Rally

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Lima, Peru, January 17, 2019 – Maverick X3 side-by-side (SxS) vehicle has won the 41st edition of the Dakar Rally in South America for the second...

First Honda Talon Rolls off Assembly Line

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Jan 16, 2019 - TIMMONSVILLE, S.C.- Associates at Honda of South Carolina Mfg., Inc. (HSC) today celebrated the start of mass production of the all-new...
Polaris RZR Bloodlines

Polaris RZR Bloodlines Episode 1

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Since its inception, one of the Guthries has been crowned UTV champion of King of the Hammers 7 out of 10 times.  Follow Mitch...

Can-Am / S3 Racing’s Dustin Jones Wins Parker 250

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VALCOURT, QUEBEC, CANADA, Jan. 14, 2019 – S3 Racing Can-Am racer Dustin Jones piloted his Maverick X3 MAX Turbo R side-by-side vehicle to the UTV...

ALL IN ON DAKAR // Casey Currie’s Story Episode 3

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After receiving blessings from his family, Cassie sets off to Peru with his team for his first crack at the Dakar Rally. He feels prepared...

FORZA Horizon 4 Adds Can-Am Maverick X3 X rs TURBO

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Yep, you read that right! You can now drive your own Can-Am Maverick X3 inside FORZA Horizon 4. How do you do that you say? You...

Yamaha XTReme Terrain Challenge

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MARIETTA, Ga. – October 24, 2018 – Yamaha Motor Corp., USA, announces news on the upcoming Yamaha XTReme Terrain Challenge, an all-new off-roading adventure for...
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